ClickZ Live

31 March to 2 April, 2014
New York Marriott Marquis
New York, NY, USA
Register: http://www.clickzlive.com/newyork/

Board member Shari Thurow is representing the IA Institute at two upcoming events sponsored by Information Today. Don't miss her talks at ClickZ Live in New York on March 31 to April 2, and Computers in Libraries in Washington, DC on April 7-9.

How to Architect Search-Engine Friendly Blogs
Monday, March 31, 2014
New York City

Contrary to popular opinion, blogs and responsive designs are not naturally search-engine friendly. Information architects, social media marketers, and other website professionals will learn how to create findable, usable blog content whose online presence lasts longer than a few hours…or even a few months or years.

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Getting Your Site Found: Architect Your Way to the Top
Wednesday, April 2, 1014

This session will present the most current research about known entity searcher behaviors and how information architects and search engine optimization (SEO) professionals can and should optimize for the most common entity searches.

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