Follow the UX Leader

Follow the UX Leader

Calgary: May 28, 29, 31, & June 1, 2012
Vancouver: Oct 22, 23, 25, & 26, 2012

Register: http://www.followtheuxleader.com

At Follow the UX Leader we believe in learning by doing. That’s why we’ve created a series of training workshops on advanced web practices that throw out the PowerPoint paradigm and shift the learning back to the way it was when we were kids: Hands on... Interactive... and Fun!

User Experience Design
- Learn paper prototyping for web and mobile
- Recognize the influence of culture when designing for a global audience
- Discover the advantages of remote and moderated user testing
- Debunk UX myths and experience exercises that align people with technology

Information Architecture
- Learn how to transform data into information people can easily find
- Learn why your organizational structure should not mirror your site structure
- Discover methods for designing sustainable site structures for the web and mobile
- Experience how personas can improve labeling and messaging

Writing for the Web
- Learn the principles of User Experience that help in creating engaging content for social media, mobile, and web
- Find out why plain language is more important than marketing speak
- Discover how personas are fundamental to desktop and mobile publishing
- Write “searchable” content using best practices in content marketing

Content Strategy
- Learn how to plan, deliver, and govern web content across mobile, social media, and web channels
- Find out how content analysis can lead to better engagement
- Discover how to manage site-wide content more effectively
- Learn how to avoid and manage content rot

Additional 15% discount on all registrations for IAI members. Visit the Member Center for the discount code.

(Note on conflict management: Since one of the Follow the UX Leader principals, Jeff Parks, is a member of the IAI Board, a special vote by the board, minus Jeff, was held and it was unanimously agreed that we continue supporting this event via a member discount.)