Web Analytics Webinar with Jim Jansen

http://asist.org/Conferences/webinars/2011/web-analytics.html

Webinar Date: Friday, June 17, 2011, 11:30am-12:30pm (EDT)

Web analytics can be a valuable tool in achieving overall organizational goals, if you understand the key elements and processes. Web analytics is measuring, collecting, analyzing, and reporting of internet data for understanding and optimizing online usage. From commercial businesses to academic libraries, many organizations are realizing the importance of using web analytics to better understand their customers (such as their goals, preferences, and online behaviors) and from this understanding, making better consumer relationship management decisions. In this webinar, we address the essential elements of web analytics, including key performance indicators, standard metrics, and the building of a linkage between the two. We will introduce tools, such as Google Analytics, to provide inexpensive web analytics reporting. We also review a process to link Web analytics as an informational foundation to strategic organizational decisions. Real life examples are presented from the commercial business and academic library domains.

Webinar Pricing and Registration:

ASIS&T Members: $25
Non-Members: $59