Content Strategy, UIE Virtual Seminar

http://j.mp/aGGd7Q

Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward creating and governing the content itself. Our users deserve more than the last-minute content they often get stuck with. And you have the power to change that.

It's time to take charge and manage content like a critical business asset. Having a content strategy is key to delivering useful, usable content to your online audiences.

Content strategy is an emerging practice, and in this session, you'll hear from Kristina Halvorson, the leading advocate for this discipline. You'll learn to overcome dueling deadlines, shrinking budgets, clashing agendas, and your current web content woes.

The Details

WHAT: Content Strategy: Maximizing a Business Asset
WHO: Kristina Halvorson, Founder and President, Brain Traffic
WHEN: Thursday, June 3, 1:30pm ET (90 minutes)
WHERE: Online webinar
COST: $129 per connection (pile everyone into a conference room!)
WEB SITE: http://www.uie.com/events/virtual_seminars/content_strategy/

Register and get a FREE chapter from Content Strategy for the Web!

Thanks to Kristina and our friends at PeachPit we're giving away a FREE chapter (pdf file) from her book, Content Strategy for the Web. It's chapter 4: ""Audit—Learn how to take a close-up look at your current content."" Once you register, you'll find the link to your copy in the confirmation email.

Also, register with the promotion code IAI, and get lifetime access to the recording added on to your registration for free.

http://j.mp/aGGd7Q