Gilbane Conference Boston

December 1-3, 2009
Boston, MA, USA
Westin Colpey Hotel
http://gilbaneboston.com/

$200 discount on registration for IAI members, visit the discounts tab in the Member Center.

Do you need to make your web content part of an integrated platform for customers, partners & employees? Do you need to understand which social media outlets fit into your overall content & communication channels? And do you have to hold down costs for content management & delivery. Then the Gilbane Conference is where you need to be ... The conference is focused on the business impact of content solutions that are ready now and can be implemented TODAY! You'll have direct interaction - including valuable one-on-one time - with our unique community of enterprise practitioners, analysts, consultants and solution providers.

Web Business & Engagement
Building and aligning productive web engagements with customers, partners and prospects is a frontline factor in promoting your brand loyalty and influencing purchase decisions. This track covers the key principles and platforms for:

* Web Content Management (WCM) for marketing
* Engagement best practices
* Personas, content management & more

Managing Collaboration & Social Media: Internal & External
No matter where you are with your social media strategy, this track will address building and cultivating the right internal and external social media environments. From blogging for business and project wikis to social networking, twittering, and microformats, you'll get the latest on:

* External social media: Extranet outreach to consumers & customers
* Internal social media: Enterprise apps & intranets for employees & partners
* Leveraging user-generated content & more

Enterprise Content: Searching, Integrating & Publishing
There is a diverse (some say bewildering) variety of tools available for streamlining enterprise search, integrating regulated content, building employee knowledge and support centers, and choosing applications to support multi-channel digital publishing. This track is your guide to managing:

* Search strategies
* Structured content
* Semantic technologies - standards, models and methodologies
* Merging techdoc/support/learning & more

Content Infrastructure
How do you integrate SharePoint in your environment? How do you build the foundational capabilities to execute global content value chain strategies? How do you balance the "push" and "pull" of your centralized content? This track covers the core content infrastructure issues you need to know including:

* Cross-functional content management
* SharePoint
* Repository integration
* Global content value chains
* User pull vs. enterprise push & more