June 23: IxDA Los Angeles

June 23rd 2009

RSVP at http://ixdala.ning.com/events/nudge-1

A coffee house in Holland decided to attract people by providing free wi-fi. To deal with free-loading students that wouldn't even look at the menu, the coffee house used the wi-fi UI to push their message. When visitors try to connect, they have to select "HaveYouTriedTheCarrotCake?" as the wireless network.

This is called a nudge and it is what we will be discussing in the next IxDA meeting. Sarah G. Mitchell will be leading a discussion based on the book from Richard H Thaler and Cass R. Sunstein (Obama's head of Information and Regulatory Affairs) titled "Nudge: Improving Decisions about Health, Wealth and Happiness". It breaks down the effects of defaults, option placement and other aspects of choice architecture.