Adaptive Path UX Intensive - Washington DC

November 2-5, 2009

This four-day workshop series is for experienced professionals wanting to take their practice to the next level. We examine the key elements that contribute to a successful interactive experience: Design Strategy, Design Research, Interaction Design and Information Architecture. Each workshop is led by Adaptive Path's team of experts. Get ready to roll up your sleeves and get to work.

20% registration discount to IAI members, contact Melissa at membership AT iainstitute DOT org for details or visit the discounts tab in the Member Center.

More details at http://adaptivepath.com/events/2009/uxi/

Workshop Descriptions:

Day One - Design Strategy. The most stellar design will fail to succeed unless it supports an underlying business strategy. Yet a business strategy is nothing but a plan until it connects with compelling solutions that actually appeal to the target customer. Whether you're a manager or an enterprising practitioner, this workshop provides you with the tools you need to put your designs into business. And vice versa. Led by Adaptive Path's Design Strategist, Henning Fischer.

Day Two - Design Research. To get through to your customers, you need to know exactly what makes them tick. And that means learning more than just the usual superficial characterizations. What do they want? Need? Crave? What are they really trying to do, and why? With the research frameworks and methods covered in this jam-packed workshop, you'll discover how to unearth deep, practical insights about the people you want to reach most. Guided by Adaptive Path's Experience Designer, Paula Wellings.

Day Three - Information Architecture. All the design strategy, user research and interaction design in the world isn't going to get customers to the information they need without a sound architecture to guide them. This lesson features an array of practical techniques to help you analyze, model and describe the content on your site. Taught by Kate Rutter, the Senior Practitioner at Adaptive Path

Day Four - Interaction Design. Once you've developed a strategy and completed your research, how do you make a product or service that both engages users and works well? It's up to you to transform the research data into an effective design, and then get that design built. In this session, you'll not only learn how to design for better interactions, you'll also learn how to become a better interaction designer. Led by Andrew Crow, a Senior Experience Designer at Adaptive Path


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