Beyond Findability: Reframing IA Practice & Strategy for Turbulent Times

IA Summit Full Day Pre-conference Workshop
March 18, 2009
9 am - 5 pm
Presented by Andrew Hinton, Livia Labate, Matt Milan, Joe Lamantia

Register today https://www.asis.org/Conferences/IA09/ia09regform.php

Changes are happening fast in technology, the economy, and even the various User Experience professions. In the midst of such turbulence, conventional Information Architecture can have trouble seeming fully relevant. Some may see it as a commodity, or a narrow specialty that has little to do with the game-changing emergence of social media, ubiquitous & mobile computing, and the rest.

This full-day workshop will address such concerns with a boundary-pushing foray into IA craft and strategy. We'll show how core IA skills are more relevant and strategically important than ever, and we'll explore how we can extend IA to its full potential in 21st century UX design.

We'll explore how best to make the best case for UX in general (and IA in particular) to a business ideology-driven audience: how to have better data, and how (and why) to wrap it in a powerful narrative; how IA affects brand; the dual nature of design documentation (design tool vs "deliverable"); and how to keep the client happy while protecting the core of the design work from the trap of designing for the client rather than the users.

Who will benefit:
Anyone who wants to take their IA practice to a higher level of understanding, performance & significance.

Read more about this workshop:
https://www.asis.org/Conferences/IA09/seminars/Wed_Beyond_Findability.html

Register today https://www.asis.org/Conferences/IA09/ia09regform.php