Site Search Analytics for a Better User Experience

November 11, 2008 (early registration deadline is October 17)
Washington, DC, USA
http://louisrosenfeld.com/ssa/

In this day-long workshop, Lou Rosenfeld—co-author of Information Architecture for the World Wide Web and the forthcoming Search Analytics for your Site: Conversations with your customers—will combine lecture, discussion, and extensive hands-on exercises to cover the basics of site search analytics. He'll show you how spending even an hour a week analyzing your search queries can help tune and improve your site's content, navigation, metadata, and search performance, and expose new opportunities for improving your business strategy.

And the next day, you can also attend

Steve Krug's "Discount Usability Testing" workshop
November 12, 2008
Washington, DC, USA
http://www.sensible.com/workshops.html

Discounts are available when you register for both, as well as for early registration and when three or more register concurrently.

IAI members can use code "IAI2008" to receive a 15% discount for Steve and Lou's workshops (if registering on Lou's site, please use the fax option only).