Mental Models: Indi Young Workshop

Mental Models: Aligning web design strategy with human behaviour, led by
Indi Young.
November 19-20, 2008
http://www.keyforums.com.au/event_details.aspx?type=masterclasses&id=41

IAI members receive a 10% discount off the full price of the event. Contact membership AT iainstitute DOT org for registration instructions.


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INTERNATIONAL MASTER CLASS LEADER
INDI YOUNG

Indi is an applications and navigation guru whose work spans a number of decades, from the mid-80s. After 10 years of consulting, Indi founded Adaptive Path with six other partners, to spread good design around the world and make things easier for people. Indi's mental models have helped an impressive collection of clients from both start-ups and large corporations discover and support customer behaviors they didn't think to explore at first. Her clients include Visa, Charles Schwab, Sybase, Agilent, Dow Corning, Microsoft and PeopleSoft. Indi’s projects have focussed on global corporate intranets, consumer finance and investment tools, enterprise software lead generation sites, knowledge management tools, workflow applications and business-to-business e-commerce. She has written a book about her method, Mental Models: Aligning Design Strategy with Human Behavior, published by Rosenfeld Media.

During this two-day intensive master class, Indi will give you a deep understanding of people's motivations and thought-processes, along with the emotional and philosophical landscape in which they are operating. You use mental models to align your design strategy with how people work. This intensive two-day course will help product designers, web designers and business strategists develop digital, physical, and environmental interactions that help people accomplish their goals.

* Understand the user experience before making design and strategic decisions,
* Provide your organization with a clear roadmap of where it should – and shouldn’t - invest its energies,
* Speak to your customers in their language, not in the language of internal processes/structures,
* Be confident about your design decisions by grounding them in research data,
* Learn to decide on generative or evaluative research for the proper circumstances, and do better than surveys,
* Stop the continual redesign process by deriving an information architecture from users' tasks,
* Get everyone—from discordant team members to busy executives—thinking alike with respect to design and strategy,
* Prevent disagreements about data interpretations within or across design teams.

This course is aimed at Interaction designers, Information architects, Customer researchers, Usability Managers, Website Managers, Web Designers, Usability Managers, Intranet Managers, Design Strategists, Storytellers, User Representatives, Business Strategists, Product Designers, Software Engineers, Information Managers, IT Design Teams and Knowledge Managers.

Taking place in Sydney, this course has already attracted a huge amount of interest, so we would encourage you to register for the event sooner rather than later to avoid disappointment. For your copy of the course brochure please contact enquiries AT keyforums DOT com DOT au or call us on +61 (02) 9436 4255.