Search Analytics Master Class

Search Analytics: Harnessing site search analytics to better understand and meet your user and customer needs
Hosted by Rich Wiggins
6th March 2008, Sydney
www.keyforums.com.au

Rich Wiggins, the leading international Search Analytics expert, is coming to Sydney on 6th March 2008 to host this intensive one-day master class. Rich's day job is at Michigan State University where he holds the position of Senior Information Technologist. He is currently working on his book, "Search Analytics for your Site: Conversations with your customers", which he is writing with the world renowned Lou Rosenfeld (co-author of Information Architecture for the World Wide Web). This is the first time Rich has visited Australia to host such an event and it is not to be missed.

Search Analytics (SA) is a hugely valuable, and typically under-exploited, tool that can enable you to better understand your customers' needs-in their own words-and then tune your search service, content, metadata and site navigation to meet those needs. SA is a powerful and often neglected method for improving search performance and overall site effectiveness.

To see a full copy of the brochure for this event, please email Helen Lewis (Helen.lewis AT keyforums DOT com DOT au) or call on +61 2 9436 4255. Bookings can be made online at www.keyforums.com.au or via fax to +61 2 9436 2237.

This will be a very popular course, so I would encourage you to reserve a place sooner rather than later. if you book before 21st December 2007, you will receive $200.00 off the full price as our pre-Christmas special!

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